How to Use Instagram to Promote Your Online Store

By Nicholas Hurd

Instagram provides an opportunity to market your online store, like other social media platforms,. But with Instagram, you know that you are using nothing but the best. And, you will achieve the most favorable results. It is very important to keep up with the latest trends. Once you lose the track, it becomes really difficult to make your mark. If you want to reach an unimaginable magnitude of audiences, be there on Instagram because that is essential for your success.

Know what is there for you:

It is extremely important to gain familiarity with Instagram before starting out with an account of your own. You must know what is there for you in the app. And, what is the best possible way it can be utilized to provide your business with the desired promotion. Remember one thing that all social media does not work in the same. The same techniques cannot be fruitful for all. It’s better to understand clearly in what way Instagram can help you out.

Instagram - Use it to promote your online store

Let Your Images Speak for Your Store:

Instagram is all about IMAGES! Yes, there is nothing more important than it because this social media giant started off as an image sharing resource and continues to do so. The power which your images carry cannot be matched by anything else.

Share your Story, for Fun!

People like it when they are getting to know more about their favorite brand or company. Sharing some short and sweet details of your story with the followers won’t hurt, in fact, it will bring about more people who are interested in what you have to tell them about yourself. It also helps in building a certain level of trust amongst the company and the followers.

Utilize the Full Potential of Hashtags:

After images, Instagram is all about hashtags. Use the right hashtag and you are good to be a popular trend on it. You can even go about on using some of the already popular hashtags to bring your business in the limelight.

Use the Power of Experience:

Let people know what kind of feedback your store has been getting from the audience so far. One success story can give rise to many. How is your store providing people quality? How affordable are the rates? How quick and cheap is the delivery? What are your amazing policies on return and exchange? All this will help you out in building a strong rapport with your customers.

Partner Up with People:

Look up for some famous people on the Instagram because their popularity can actually help you out in being ahead of your competitors. Let them use your platform to increase their popularity and let yourself benefit from it.

Give Your Consumers’ the Purchasing Power:

There will be many people out there who would post something bought from your online store and would either use the hashtag or tag you in the post. Respond to such customers as soon as you can because they will help in planting the shopping seed in the rest of the Instagram following.

Be Communicative with the Customers:

Reply to their questions and queries because that helps in creating a great bond between the company and the customers. If they are appreciating you then thank them because once the customers start feeling valued on your account, they are not going to deviate their loyalties.

Incorporate Videos:

Short and catchy videos are also a fun way to attract users to the account. Videos not only convey a lot of information within a short time but also provide visual entertainment to the masses. They serve as a medium to establish the authenticity of any situation or happening.

Instagram - Use it to promote your online store

Run Contests:

Come up with exciting contests to grab the attention of the users. You can use quizzes like fill in the blanks or choose the right answer along with exciting giveaways to make your followers stay on your page. The gifts are the best way to make people happy and more loyal towards your store.

Stay Original, Do Not Misuse the Filters:

Though Instagram is famous for its filters it’s better not to use them too frequently because they tend to leave people with questions. When people are sure that what they are seeing is the original picture of any particular product or item, they will form more trusted opinions of the store.

Look for the Right Time and Right Day to Post an Update:

You don’t want to choose a time when people are in the office or asleep to launch anything. Or, to break a new piece of information on your Instagram account. It is better to choose those days and time when people will be most likely browsing the internet. For example, during the weekends or when people are home from their office.

Include a Link to Boost Traffic to Your Online Store:

This is one way that people will not miss coming directly to your website. It is better to incorporate the link in your bio because this will ensure maximum clicks on it. It’s the first thing that is read by your users. You don’t have to put it in your posts time after time.

You must keep in mind that that you are using one of the most powerful marketing means. That puts a set of responsibilities on the shoulders of the online store owner. Use it in the right way and make your company well known. But, one single wrong move can cost you your name and reputation. Keep the above-mentioned things in mind and you are ready to enjoy your thriving online store.

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Nicholas Hurd

Nicholas is a nationally recognized Author, Internet & Local Marketing Expert and Web Developer. He develops software for companies that want to sell products or services online as well as building contractors.

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