Snapchat Social Media Marketing – Promote Your Online Store

By Nicholas Hurd

Snapchat is your opportunity to enhance your social media marketing. It’s an application for mobile photo messaging. It lets you have photos and short videos, which is called “snaps”. The snaps can be delivered to your friends or people associated with your “Story” to share. Your friends can view the snaps within 10 seconds, after this time-frame it disappears forever.

Snapchat is different from other large social networks since it has the capacity to capture the attention of someone quickly. Users of Snapchat recognize that your “snap” can last of only for about 10 seconds prior for it to be gone forever, so you will get their complete attention within just a short period of time.

Snapchat Explained

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Either you like or you hate Snapchat. Snapchat is not the best social network for many businesses. However, this can be one of the possible ways of building and establishing relationships with your customers. It is a method of broadcasting your messages to larger groups of people without crushing their inboxes. If you want to discover Snapchat’s possibilities for promoting your online store, this article will give you the information you need.

Who Is Using Snapchat For Marketing?

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Though Snapchat is not a well-known social app utilized by the marketers, there is always an individual who is enthusiastic to test new apps and discover what the best results are. You may discover that with creativeness, Snapchat is essentially very useful.

The user-base for Snapchat is frequently young individuals, with about 77 percent college students saying that they use Snapchat regularly. If your online store is aiming at the youth, and primarily female, market, this is a possible goldmine for you. 58 percent of the college students mentioned that they are likely to buy a product from a brand that delivered a Snapchat coupon to them. This means that, the only interested people can take part in the campaign and rewarded with a coupon.

Marketing Ideas with Snapchat

Know Your Audience

Snapchat advertising is not suitable for everyone. The platform is commonly used by the young people, ranging from 18 to 24 years old. This makes it a more powerful advertising medium if your business is focused on younger audiences.

Get Personal

There is one thing businesses have to understand regarding how customers use Snapchat. That is that Snapchat is supposed to be fun. Don’t hesitate to show your personality and tell your business’s story to let your clients feel special through your Snaps.

Coupons

You can use Snapchat in promoting your online store by giving your customers a coupon. You can send your clients a customized coupon which they can use at checkout. The coupon will draw new or current customers to your online store. Once there, the will be surfing around, with a high probability of purchasing something using the coupon and additional items they discover while they are at your store.

Contests

Hosting a contest can be an excellent strategy to improve customer engagement with your product. It can also give you “snaps” that other people share, rather than ones you send. More engagement means greater loyalty. You can increase customer loyalty by having a reward point system contest for your customers via coupons and discounts on your products.

Announcements and Sneak Peaks

Make a “snap” inviting a sneak peek of your latest products or services to motivate your followers on what is coming. Similarly, you can also inform your followers through other social networks that you have exclusive sneak speak on Snapchat.

Stories

Everyone loves stories. By presenting your story on Snapchat, you give your followers videos and photos of what is happening behind the scenes of your business. Your followers and customer will trust you further creating more brand loyalty.

Snapchat recently added a “Stories” feature that allows brands to send out combination of images and 5 second videos to tell a story. Once you have plenty of fun of behind-the-scenes footage, provide your customers and followers a taste through a story.

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Show a New Product

Snapchat sneak peeks are one of the ways to develop customer loyalty and show new products before they are available. Your business snaps could contain a thread of teasers leading to the product launch. When you deliver the image of the new product, delight your community by treating them as your friends rather than as customers.

Inform Your Customers Regarding Holiday Events and Sales

Snaps of the holiday invitation or greetings are always a great ways in keeping your brand on top of mind of your customers during the holiday seasons. Utilize snaps to advertise your brand products or services to your customers long  before they plan to shop.

Run A Fast Video Responses To The Questions Of The Customers

There is another possible way of communicating with your customers, which many companies aren’t doing yet. You can run real time support or interactions with 2-10 second videos or photos.

For example, a user sends you a snap with a photo of your new product, still within its packaging, telling that it is very hard to open.

The fastest way to resolve this concern is to show them how to open the product easily. You can do this with a photo or video that demonstrates the process. Once you resolve their questions, you ensure higher customer loyalty. You can also post the pictures or videos on your site in an FAQ section. You may also want to review your packaging to possibly modify it in the future to make opening more intuitive.

In Summary

These are the things that you must consider on how to use SnapChat to promote your online store. Once you apply these principles to your online marketing campaigns, you will enjoy a return on your investment.

Because most businesses do not use Snapchat, you have a big lead on them using this unique approach to your customers. You can achieve rapid development of your store just by giving your customers a snap. Be creative in every story you tell so you can increase your customer interaction.

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Nicholas Hurd

Nicholas is a nationally recognized Author, Internet & Local Marketing Expert and Web Developer. He develops software for companies that want to sell products or services online as well as building contractors.

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